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Title: MOM
Reference No.:
Date: 19/03/2021
Minutes of the 65th meeting of the Procurement Committee

INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY OF INDIA

HYDERABAD

19th March 2021

Minutes of the 65th meeting of the Procurement Committee held on 19th March 2021

Present:

(i)   Shri K. Ganesh, Member-Life                                                - Chairperson

(ii)  Shri Randip Singh Jagpal, CGM (Intermediaries)                - Member

(iii)  Shri P.K. Maiti, GM-Enforcement                                          - Member

(iv)  Shri M.S.Jayakumar, CAO                                                  - Member Convener

User Department present:

(vi) Smt. J. Meenakumari

CGM (Inspection)

 

Item No 1

(vii) Shri D L N Murthy

Manager (Admin)

 

 

 

(viii) Smt. K G P L Ramadevi

GM (Communication)

 

Item No 2,3 & 4

(ix) Smt. Mathangi Sarita

AGM (Communication)

 

1.  Supply of manpower for IRDAI, New Delhi Regional Office

 

This agenda was discussed in the 62nd meeting of Procurement Committee held on 22nd January 2021 and it was decided that the Administration Department will request the vendors to confirm the statutory payments including basic rates prescribed by Labour Department, Gazette Notification, NCT of Delhi will be paid by them, where the rates quoted are lower than the minimum rates. However, no change in revision of the prices quoted will be allowed.

Administration Department informed the Committee that the mail regarding confirmation was sent to the vendors and none of the vendors agreed to comply fully with the terms and conditions of the price bid submitted and the minimum wages payable. It was submitted by the Department that since the minimum rates payable is the common element, the administrative charges quoted by vendors only may be taken into consideration for arriving at the L1 bidder. The Committee reiterated that Administration Department in the earlier meeting informed the Committee that no change in revision of the prices quoted will be allowed. Considering the Tender document issued and quotes submitted by the bidders and all the 4 vendors have deviated in one or the other item of minimum requirements, it is recommended that fresh tender may be called for supply of manpower for IRDAI, New Delhi Regional Office.

2.  Electronic Campaign (TV):  Media plan for TV Campaign   on Spurious callers

 

Communication Department apprised the Committee on 3 TVCs on spurious callers viz. 1. Policeman (40sec) 2. Sharmaji (30sec) 3. Cafeteria (45sec) which were already telecasted in 11 languages. These TVCs were created in 2015 and it is still relevant to telecast these TVCs as spurious calls menace is still continuing.

The Committee deliberated on this matter and recommended as follows:

No. of Channels

Spots /days

Duration of TVC in sec

*Cost for 15days

In Rs

TVC

166

Min 3 / day

30 sec

1,58,46,650

Sharmaji

217

Min 3 / day

45 sec

1,74,84,460

Cafeteria

*18% GST extra on net amount

It was also suggested that in order to derive optimum benefit out of TVCs, the three slots in a day shall be 7 to 8 AM, 12.30 to 1.30 PM and 7 to 9 PM. It was suggested by the Committee that instead of spreading the campaign for 30 days with each advertisement for 15 days, both advertisements may be run simultaneously for a period of 15 days.

 

3.  Insurance Awareness Campaign through FM/AIR 

 

Communication Department appraised the Committee that based on the feedback given by Publicity Committee on Jingles and in consultation with functional departments, new jingles of 40sec duration were created covering the four topics namely; Standard Health, Standard Life, Standard Housing and Motor TP. The suggestions given by Publicity Committee were taken into consideration while finalizing the Jingles. The following proposal was placed before the Procurement Committee for approval.

 

 

NFDC and All India Radio for radio campaign. 

i)   FM Media Plan for private channels (through NFDC):             

No. of  FM stations

 Period  of Campaign

Spots/day

Timings of  broadcast

Duration of the jingles

Net amount / month in Rs **

Estimated cost /180 days in Rs.*

311

180 days

   2 or more 

7AM- 11AM

6PM- 11PM

40 sec

1,55,92,517

9,35,55,105

*18% GST Extra on Net Amount  ** Net of 15% discount

ii)   All India Radio media plan (through Prasar Bharati):

Name of the Channels

Total No. of stations (A)

Spots / day

(B)

Cost / day (C )

*Amount for 181 days 

D =C*181*A (In Rs)

FM Rainbow- National

25

4

9,152

 4,14,12,800

Local  Radio Stations

40

4

8560

3,87,19,520

 PC AIR Station

5

4

1280

57,63,040

National-Vividh Bharati

25

4

5,600

2,53,68,960

                           Total

95      

               Gross Amount

 11,12,64,320

Less: Bulk Booking Discount @ 12%

1,33,51,718

Amount after the Bulk Booking Discount

9,79,12,602

Less: Director Booking Discount @ 15%

1,46,86,890

Net Amount *

8,32,25,712

*18% GST Extra

The total estimated cost for radio campaign in Private FM and All India Radio would be around Rs. 17.68 Cr for a period of 181 days.

Committee agreed to the recommendations of the Communication Department to broadcast the Radio Jingles in AIR and private channels at an estimated cost of Rs 17.68 crore + taxes for Private FM Channels (180 days) and All India Radio (181 days).

 

4.  Electronic campaign through Television (“L- bands’ and “Aston bands)

 

Communication Department apprised the Committee that media plans on consumer education over DD News Channels for telecast of “L- bands’ and “Aston bands” which are more economic and appropriate to give wide publicity on consumer education on long term basis.  The words in the band are limited to 20 words to have better visual impact of the campaign. “L- band” and “Astons bands” will be pushed through during telecast of news Bulletins over DD news Channel. It is proposed to use the images of 2014 IRDAI calendar and slogans for this Campaign after carrying out necessary changes suggested by the Publicity Committee.

The details of a media plan for a period of 30 days is furnished below:

S.No

 Details

 Prime  Time

Duration

No. of insertions 

Rate for 10sec

Chagres /day

Estimate cost  for 30 days

1

L- Band

6.30PM to 11.30 PM

10 sec

10

5,000

50,000

15,00,000

7.00 AM to 6.30 PM

10 sec

10

2,500

25,000

7,50,000

2

Astons Band

6.30PM to 11.30 PM 

10 sec

10

5,000

50,000

15,00,000

 

10sec

10

2,500

25,000

7,50,000

Gross Amount

45,00,000

Less: discount @15%

  6,75,000

* Net Amount

38,25,000

*18% GST extra)

 

Committee agreed to the recommendations of the Communication Department to carry out electronic campaign through Television (“L- bands’ and “Aston bands) for a period of 30 days at an estimated cost of Rs. 38,25,000 + taxes.

 

The meeting concluded with vote of thanks to the Chair.

 

 

M.S.Jayakumar                               P.K. Maiti                              Randip Singh Jagpal

Member-Convener                           Member                                           Member

 

 

K. Ganesh

Chairperson

 

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